Chain Hotels are defined as an alliance of hotels under a common brand. Larger hotels may provide additional guest facilities such as a swimming pool, fitness center, business center, childcare, conference facilities and social function services. Strategic marketing and branding is usually performed by central chain management, while any individual hotel has the right and the obligation for organizing its own local marketing campaign, but in accordance with the general guidelines established by the central chain management.
Chain Hotels must follow strictly defined rules and patterns. Your actions are subject to strict framework included in the cooperation agreement. Chain hotels attract Clients with loyalty programmes, meaning in the first place attractive discounts on the stay in a hotel belonging to a well-known brand.
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